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[[File:Chango Logo.png|thumb|Logo of Chango, Inc.]]
'''Chango, Inc.''' was a [[Canada|Canadian]]-based, online marketing company withwas afounded in 2008, focusfocusing on [[search retargeting]] and [[Online advertising|programmatic marketing]]. The companyIt was founded in 2008, acquired by [[Rubicon Project]] in 2015 for $122 million,<ref>{{Cite web|url=http://adexchanger.com/platforms/rubicon-project-acquires-retargeter-chango-for-122m/|title=Rubicon Project Acquires Retargeter Chango For $122M {{!}} AdExchanger|date=31 March 2015|accessdate=2015-09-23}}</ref> andbut it was closed down in 2017.<ref name=":0" />
==History==
The company was founded in [[Toronto]], by Chris Sukornyk along with Mazdak Rezvan and Dax Hamman. In 2012, Changoit appointed Paul McIntyre to lead its Platform Solutions group<ref>{{cite news |last1=Staff |title=Chango Continues Talent Acquisition, Adds Leaders From Disney, Facebook, Dotomi, Pubmatic, Google, Exelate |url=https://www.benzinga.com/amp/content/3540745 |work=Benzinga |date=April 30, 2013 |language=English}}</ref> and hired Keith Lorizio as chief revenue officer.<ref>{{cite news |last1=Fraser |first1=Jeff |title=Chango hires former Microsoft sales VP Keith Lorizio |url=http://marketingmag.ca/jobzone-news/chango-hires-former-microsoft-sales-vp-keith-lorizio-125240/ |work=MarektingMarketing mag |date=September 22, 2014}}</ref> Chango was recognized in [[Deloitte]]'s Technology Fast 50 program in 2014, ranking first overall in Canada with a growth rate of 69,800%.<ref>{{Cite web |date=2014-11-13 |title=Improved access to capital and good valuations keep technology companies in Canada |url=http://www2.deloitte.com/ca/en/pages/press-releases/articles/improved-access-to-capital-and-good-valuations-keep-technology-companies-in-canada.html.%5B%5D |archive-url=https://web.archive.org/web/20190406132536/http://www2.deloitte.com/ca/en/pages/press-releases/articles/improved-access-to-capital-and-good-valuations-keep-technology-companies-in-canada.html |archive-date=2019-04-06 |website=Deloitte}}</ref>
In 2017, Rubicon shut down Chango in 2017, stating that the company did not meet performance expectations.<ref name=":0">{{Cite web|url=https://www.businessinsider.com/rubicon-project-kills-off-chango-division-2017-1|title=Rubicon Project is shutting down the division associated with its $122 million Chango acquisition|last=O'Reilly|first=Lara|website=Business Insider|access-date=2019-05-25}}</ref>
===Funding===
==Product==
Chango was an early adopter of [[search retargeting]]{{Citation needed|date=September 2013}}. The company served display ads to potential customers based on their recent search activity. By the first quarter of 2013, Changoit was working with 75 of the top 500 internet retailers.{{citation needed|date=June 2013}}
Chango claimed to be able to capture the recent search activity of hundreds of millions of users, using anonymous [[HTTP cookie|cookies]]. The company also re-targeted display advertisement to users if they matched a specific campaign. Display advertisements were purchased through a [[Demand Side Platform|demand side platform]] (DSP) that operated across multiple ad networks, such as appnexus, rubicon and [[double click]].{{citation needed|date=June 2013}}
Chango was a member of the [[Network Advertising Initiative]] (NAI). ChangoAlong with and its partners, it offered search retargeting campaigns, and consumers had the option to opt out of them. The company saidstated that it did not capture [[personally identifiable information]] (PII).{{citation needed|date=June 2013}}
In December 2012, Chango Inc. integrated directly with Facebook to bring search intent data to social media targeting.<ref>{{Cite web|url=http://www.marketwire.com/press-release/chango-integrates-directly-with-facebook-brings-search-intent-data-social-targeting-1739486.htm|title=Newswire Services}}</ref>
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