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[[File:Chango Logo.png|thumb|Logo of Chango, logoInc.]]
 
'''Chango, incInc.''' was ana [[Canada|Canadian]]-based, online marketing company inwas thefounded field ofin data-driven digital advertising2008, specializingfocusing inon [[search retargeting]] and [[Online advertising|programmatic marketing]]. It was acquired by [[Rubicon Project]] in 2015 for $122 million,<ref>{{Cite web|url=http://adexchanger.com/platforms/rubicon-project-acquires-retargeter-chango-for-122m/|title=Rubicon Project Acquires Retargeter Chango For $122M {{!}} AdExchanger|date=31 March 2015|accessdate=2015-09-23}}</ref> but it was closed down in 2017.<ref name=":0" />
 
The company was founded in 2008, acquired by [[Rubicon Project]] in 2015 for $122 million,<ref>{{Cite web|url=http://adexchanger.com/platforms/rubicon-project-acquires-retargeter-chango-for-122m/|title=Rubicon Project Acquires Retargeter Chango For $122M {{!}} AdExchanger|date=31 March 2015|accessdate=2015-09-23}}</ref> and closed down in 2017 after its performance did not meet expectations.<ref name=":0" /> It used to be headquartered in Toronto with sales offices in NYC, San Francisco, Chicago, Los Angeles, Atlanta, Seattle, Austin and London.
 
==History==
The company was founded in [[Toronto]], by Chris Sukornyk along with Mazdak Rezvan and Dax Hamman. In 2012, it appointed Paul McIntyre to lead its Platform Solutions group<ref>{{cite news |last1=Staff |title=Chango Continues Talent Acquisition, Adds Leaders From Disney, Facebook, Dotomi, Pubmatic, Google, Exelate |url=https://www.benzinga.com/amp/content/3540745 |work=Benzinga |date=April 30, 2013 |language=English}}</ref> and hired Keith Lorizio as chief revenue officer.<ref>{{cite news |last1=Fraser |first1=Jeff |title=Chango hires former Microsoft sales VP Keith Lorizio |url=http://marketingmag.ca/jobzone-news/chango-hires-former-microsoft-sales-vp-keith-lorizio-125240/ |work=Marketing mag |date=September 22, 2014}}</ref> Chango was recognized in [[Deloitte]]'s Technology Fast 50 program in 2014, ranking first overall in Canada with a growth rate of 69,800%.<ref>{{Cite web |date=2014-11-13 |title=Improved access to capital and good valuations keep technology companies in Canada |url=http://www2.deloitte.com/ca/en/pages/press-releases/articles/improved-access-to-capital-and-good-valuations-keep-technology-companies-in-canada.html.%5B%5D |archive-url=https://web.archive.org/web/20190406132536/http://www2.deloitte.com/ca/en/pages/press-releases/articles/improved-access-to-capital-and-good-valuations-keep-technology-companies-in-canada.html |archive-date=2019-04-06 |website=Deloitte}}</ref>
The company was founded in [[Toronto]] by Chris Sukornyk. Sukornyk previously co-founded the X-Stream Network, Bubbleshare and FiveLimes. Sukornyk devoted the first 12 months on research and development.
 
In June 2010, Chango raised $1.4 million in Series A funding. [[Metamorphic Ventures]] joined existing investors such as iNovia Capital and Extreme Venture Partners.<ref>{{cite web|url=http://www.adotas.com/2010/06/got-funds-foursquare-click-forensics-chango-see-big-bucks/ |title=Got Funds? Foursquare, Click Forensics & Chango See Big Bucks |publisher=Adotas.com |date= 30 June 2010|accessdate=2011-10-28}}</ref> The company secured a second round of funding in February 2011.<ref>{{cite web|url=https://techcrunch.com/2011/02/01/chango-raises-4-25m-to-bring-search-targeting-to-display-ads/%20 |title=Chango Raises $4.25M To Bring Search Targeting To Display Ads |publisher=TechCrunch |date=2011-02-01 |accessdate=2011-10-28}}</ref> The new funding led by Rho Canada, with iNovia Capital, Metamorphic Ventures, Extreme Venture Partners and 24/7 Media co-founder, Geoff Judge; participating in the round. The funding went into hiring additional resources in the engineering team, clients services and business development roles.<ref>{{cite web|url=http://www.adexchanger.com/ad-networks/chango-fundin/ |title=Chango CEO Sukornyk On New Funding And Search Retargeting Momentum |publisher=Adexchanger.com |date=2011-02-03 |accessdate=2011-10-28}}</ref>▼
 
In November 2012, Chango Inc., secured $12 million in funding. All of Chango's existing investors including iNovia, Rho Canada Ventures, Metamorphic Ventures, Mantella Venture Partners and Extreme Venture Partners took their full allocation in the round.<ref>{{Cite web|url=http://www.marketwire.com/press-release/chango-secures-12m-funding-launches-programmatic-site-retargeting-opens-50-new-positions-1728954.htm|title = Newswire Services}}</ref>
 
In addition to Chris Sukornyk and Mazdak Rezvani, Chango's founding team includes Internet and Display media veteran Dax Hamman (CPO and ex head of Display Media at iCrossing). in 2012, Chango hired Paul McIntyre (VP of Operations ex Conversant), and recently hired Keith Lorizio (CRO and ex Microsoft) to take Chango to new levels.
 
RubiconIn the2017, company that acquired Chango in 2015 decided toRubicon shut down the project in 2017Chango, stating that the company did not meet performance expectations.<ref name=":0">{{Cite web|url=https://www.businessinsider.com/rubicon-project-kills-off-chango-division-2017-1|title=Rubicon Project is shutting down the division associated with its $122 million Chango acquisition|last=O'Reilly|first=Lara|website=Business Insider|access-date=2019-05-25}}</ref>▼
Most recently, Chango was recognized in Deloitte's Technology Fast 50 program and was ranked first overall in Canada with a growth rate of 69,800% <ref>http://www2.deloitte.com/ca/en/pages/press-releases/articles/improved-access-to-capital-and-good-valuations-keep-technology-companies-in-canada.html.</ref>
 
===Funding===
▲Rubicon the company that acquired Chango in 2015 decided to shut down the project in 2017 stating that the company did not meet performance expectations.<ref name=":0">{{Cite web|url=https://www.businessinsider.com/rubicon-project-kills-off-chango-division-2017-1|title=Rubicon Project is shutting down the division associated with its $122 million Chango acquisition|last=O'Reilly|first=Lara|website=Business Insider|access-date=2019-05-25}}</ref>
▲In June 2010, Chango raised $1.4 million in Series A funding. from investors including [[Metamorphic Ventures]] joined existing investors such as, iNovia Capital and Extreme Venture Partners.<ref>{{cite web|url=http://www.adotas.com/2010/06/got-funds-foursquare-click-forensics-chango-see-big-bucks/ |title=Got Funds? Foursquare, Click Forensics & Chango See Big Bucks |publisher=Adotas.com |date= 30 June 2010|accessdate=2011-10-28}}</ref> The company secured a second round of funding in February 2011.,<ref>{{cite web|url=https://techcrunch.com/2011/02/01/chango-raises-4-25m-to-bring-search-targeting-to-display-ads/%20 |title=Chango Raises $4.25M To Bring Search Targeting To Display Ads |publisher=TechCrunch |date=2011-02-01 |accessdate=2011-10-28}}</ref> The new funding led by Rho Canada, with iNovia Capital, Metamorphic Ventures, Extreme Venture Partners and 24/7 Media co-founder, Geoff Judge; participating in the round. The funding went into hiring additional resources in the engineering team, clients services and business development roles.<ref>{{cite web|url=http://www.adexchanger.com/ad-networks/chango-fundin/ |title=Chango CEO Sukornyk On New Funding And Search Retargeting Momentum |publisher=Adexchanger.com |date=2011-02-03 |accessdate=2011-10-28}}</ref> followed by a third round of $12 million in funding in November 2012.<ref>{{Cite web|url=http://www.marketwire.com/press-release/chango-secures-12m-funding-launches-programmatic-site-retargeting-opens-50-new-positions-1728954.htm|title = Newswire Services}}</ref>
 
==Product==
Chango was onean ofearly theadopter pioneers to offerof [[Searchsearch retargeting|Search Retargeting]]{{Citation needed|date=September 2013}}. The company servesserved display ads to potential customers based on their recent search activity. As ofBy the first quarter of 2013, Changoit was working with 75 of the top 500 Internetinternet Retailersretailers.{{citation needed|date=June 2013}}
 
Chango claimed to be able to capture the recent search activity of hundreds of millions of users, using anonymous [[HTTP cookie|cookies]]. The company thenalso re-targetstargeted display advertisement to users if they matchmatched a specific campaign. Display advertisementadvertisements iswere purchased through a [[Demand Side Platform|demand side platform]] (DSP) that operatesoperated across multiple ad networks, such as appnexus, rubicon and [[double click]].{{citation needed|date=June 2013}}
 
Chango iswas a member of the [[Network Advertising Initiative]] (NAI). ThisAlong allowswith consumers toand "optits out"partners, ofit theoffered search retargeting campaigns deliveredand byconsumers Changohad andthe partnersoption to opt out of them. The company saysstated that it doesdid not capture [[Personallypersonally identifiable information|Personally Identifiable Information]] (PII).{{citation needed|date=June 2013}}
 
In December 2012, Chango Inc. integrated directly with Facebook to bring search intent data to social media targeting.<ref>{{Cite web|url=http://www.marketwire.com/press-release/chango-integrates-directly-with-facebook-brings-search-intent-data-social-targeting-1739486.htm|title=Newswire Services}}</ref>
 
More recently, Chango Inc released the industry's first [[Online advertising|programmatic marketing]] platform, which combinescombined Datadata Managementmanagement Platformplatform (DMP) with Demanddemand Sideside Platformplatform (DSP) capabilities.{{citation needed|date=June 2013}}
 
==References==
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* https://web.archive.org/web/20110615183336/http://ad-tech.blogs.imediaconnection.com/2011/03/29/start-up-watch-cod-chango-is-it-time-for-you-to-start-search-retargeting/
* http://www.marketwire.com/press-release/Chango-Completes-425M-Series-B-Financing-to-Solidify-Lead-in-Search-Retargeting-1388466.htm
* [http://www.adexchanger.com/ad-networks/chango-fundin/ http://www.adexchanger.com/ad-networks/chango-fund in /]
* http://searchengineland.com/11-inventory-sources-for-keyword-marketers-45263
* http://vator.tv/news/2010-07-02-funding-roundup-week-ending-07-02-10
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* http://www.imediaconnection.com/content/27071.asp
 
{{Company-stub}}
[[Category:Marketing companies of Canada]]
[[Category:Companies based in Toronto]]
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