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{{Short description|US music distributor}}
{{distinguish|Red Records}}
{{Forfor multi|the Australian music channel|Channel V Australia|the Vietnamese genre of communist music sometimes referred to as "Red music"|Nhạc đỏ}}
{{Use mdy dates|date=September 2012}}
{{Multiple issues|
{{COI|date=August 2012}}
{{Primary sources|date=August 2012}}
{{refmore improvecitations needed|date=May 2014}}
}}
 
{{Infobox company
| name = RED Music
| former_name = {{Plainlist|
* Important Record Distributors, Sony RED,
* RED Distribution
}}
| logo =
| logo = RED Music (Logo) (2017).svg
| type =
| industry =
| predecessor = <!-- or: | predecessors = -->
| successor = <!--[[The or:Orchard Enterprises|The successorsOrchard = -->]]
| founded = {{Start date|1979}} <!-- in [[city]], state, country -->
| founder = <!-- or: | founders = -->
| defunct = <!--June {{End5, date|YYYY|MM|DD}} -->2017
| fate = Merged Into The Orchard<ref name="Billboard">{{Cite magazine|url=https://www.billboard.com/articles/business/7817640/sony-music-orchard-red-indie-distributors-merged|title=Sony Merges RED Into The Orchard: What the Music Giant's Latest Consolidation Means for Indie Labels|magazine=Billboard|date=Jun 5, 2017|first=Ed|last=Christman}}</ref>
| fate =
| hq_location_city = New York City
| hq_location_country = USUnited States
| area_served = <!-- or: | areas_served = -->
| key_people = Bob Morelli (president)
| products =
| owner = <!-- or: | owners = -->
| division =
| num_employees =
| num_employees_year = <!-- Year of num_employees data (if known) -->
| parent = [[The Orchard (company)|The Orchard]] ([[Sony Music Entertainment]])
| footnotes =
| website = {{URL|redmusic.com}}
}}
 
'''RED Music''', stylized '''RED MUSIC''', formerly '''RED Distribution, LLC''' ('''R'''elativity '''E'''ntertainment '''D'''istribution) iswas a [[Sony Music|Sony]]-owned sales and marketing division that merged under [[The Orchard (company)|The Orchard]] in 2017. RED previously handled releases for more than sixty independent record labels. It was home to 'stache media, a marketing and brand partnership agency based in New York City which has since become '''RED Music'''.
 
== History ==
Founded in 1979 as mainly a hard rock [[record distributor|music distributor]] called Important Record Distributors, which originally distributed [[Metallica]]'s first two LPs in the US, it became RED Distribution in the 1990s.
 
In October 1999, [[Sony Music Entertainment]] sold 80% of RED Distribution to [[Edel SE & Co. KGaA]].<ref>{{Cite web |date=24 Oct 1999 |title=Red is 80% Acquired by Edel Music From Sony Music |url=https://www.telecompaper.com/news/red-is-80-acquired-by-edel-music-from-sony-music--190225 |url-access=registration |website=Telecompaper}}</ref>
In March 2016, Sony announced the acquisition of Essential Music and Marketing. As part of this deal, a new company was launched, '''Red Essential''', which is based at the [[Cooking Vinyl]] Group’s West London offices. The company is now located in Farringdon.<ref>{{Cite news|url=http://www.musicbusinessworldwide.com/sony-acquires-essential-music-marketing-launches-red-essential/|title=Sony acquires Essential Music & Marketing, launches Red Essential - Music Business Worldwide|date=2016-03-02|newspaper=Music Business Worldwide|language=en-US|access-date=2017-01-13}}</ref>
 
In March 2016, Sony announced the acquisition of Essential Music and Marketing. As part of this deal, a new company was launched, '''Red Essential''', which is based at the [[Cooking Vinyl]] Group’sGroup's West London offices. The company is now located in Farringdon. This division had very little correlation to RED in the United States besides its name.<ref>{{Cite news |urllast=http://www.musicbusinessworldwide.com/sonyIngham |first=Tim |date=2016-acquires-essential-music-marketing-launches03-red-essential/02 |title=Sony acquires Essential Music & Marketing, launches Red Essential - Music Business Worldwide|datelanguage=2016en-03-02US |newspaper=Music Business Worldwide |languageurl=enhttp://www.musicbusinessworldwide.com/sony-USacquires-essential-music-marketing-launches-red-essential/ |access-date=2017-01-13}}</ref>
 
== Acquisition ==
On June 1, 2017, Sony Music announced that it would merge RED's British affiliate, [[Red Essential]], into [[The Orchard (company)|The Orchard]].<ref name="Billboard">[http://www.billboard.com/articles/business/7817640/sony-music-orchard-red-indie-distributors-merged Sony Merges The Orchard and Red Essential Into Single Artist/Label Services Division] Richard Smirke billboard.com June 1, 2017, Retrieved on June 1, 2017</ref> On June 5, Sony also included the American RED Distribution in its merger with The Orchard. The "RED" name will remain active as a new entity named RED MUSIC, which will provide marketing, label services, and joint ventures between Sony's labels and independent labels.<ref name="Billboard2Billboard" />[http://www.billboard.com/articles/business/7817640/sony-music-orchard-red-indie-distributors-merged SonyAs Mergesof REDSeptember Into2019, TheRED Orchard:MUSIC Whatwas thecompletely Musicshuttered Giant'sand Latestconsolidated Consolidationinto MeansThe for Indie Labels] Ed Christman billboardOrchard.com June 5, 2017, Retrieved on June 27, 2017</ref>
 
== References ==
{{Reflist}}
 
{{Sony Music}}
== External links ==
* {{Official website|http://www.redmusic.com/}}
 
{{SonyAuthority Corpcontrol}}
 
{{DEFAULTSORT:The Orchard (company)}}
[[Category:Record label distributors]]
[[Category:Sony Music]]
[[Category:Musical theatre record labels]]
[[Category:Entertainment companies of the United States]]