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| image_file = Jonathan_Bailey_on_the_cover_of_Attitude_Magazine.jpeg
| image_caption = [[Jonathan Bailey]] on the cover of the magazine's inaugural ''Attitude'' 101 List of LGBTQ trailblazers, February 2021
| editor =
| editor_title2 = Content Editor▼
| editor2 =
▲| editor_title2 = Editor
| editor_title3 = Commercial Editor
| editor3 = Dale Fox
| category = [[Gay]], Men's lifestyle
| frequency = Bi-monthly
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}}
'''''Attitude'''''
== Publication ==
==History of ownership==▼
==
According to marketing news website The Drum, "''Attitude''<nowiki/>'s circulation is not audited by [[Audit Bureau of Circulations (UK)|ABC]] and it does not declare its figures, but it promotes itself as the UK's best-selling gay magazine."<ref>{{Cite web |title=Never-say-die Attitude: a boundary-pushing magazine 300 issues on |url=https://www.thedrum.com/news/2018/08/21/never-say-die-attitude-boundary-pushing-magazine-300-issues |access-date=2023-10-15 |website=The Drum}}</ref> ''Attitude'' and ''[[Gay Times]]'' are considered the top gay men's magazines.<ref>{{Cite journal |last1=Jankowski |first1=Glen S. |last2=Fawkner |first2=Helen |last3=Slater |first3=Amy |last4=Tiggemann |first4=Marika |date=September 2014 |title="Appearance potent"? A content analysis of UK gay and straight men's magazines |url=http://dx.doi.org/10.1016/j.bodyim.2014.07.010 |journal=Body Image |volume=11 |issue=4 |pages=474–481 |doi=10.1016/j.bodyim.2014.07.010 |issn=1740-1445}}</ref> ''Attitude'' describes its typical reader as "a gay male professional, typically in his 20s or 30s"<ref>{{Cite book |last= |url=https://fliphtml5.com/hjiw/etga/Attitude_-_Media_Kit/ |title=Attitude Media Kit |date=2017-05-31 |language=en}}</ref>
=== Content ===
In 1997, art historian [[Reina Lewis]] wrote that ''Attitude'' was "notable for its glossy and gorgeous fashion editorial and [...] generally more visual-led [than other gay and lesbian magazines]".<ref name=":1">{{Cite journal |last=Lewis |first=Reina |date=March 1997 |title=Looking Good: The Lesbian Gaze and Fashion Imagery |url=http://journals.sagepub.com/doi/10.1057/fr.1997.6 |journal=Feminist Review |language=en |volume=55 |issue=1 |pages=92–109 |doi=10.1057/fr.1997.6 |s2cid=144753190 |issn=0141-7789}}</ref> Lewis also wrote that ''Attitude'' used both male and female photographers, and that photographers' sexuality was not made clear: "we do not know if the photographer is gay, although they are certainly gay-literate".<ref name=":1" /> In 1999, academic Paul Skidmore wrote that ''Attitude'' "has explicitly pitched itself at the cross-over point between gay and [[Heterosexuality|straight]] men’s fashion using at times [[androgynous]] and ambiguous images in its fashion shots"<ref>{{Cite journal |last=Skidmore |first=P L |date=1999-12-01 |title=Dress to Impress: Employer Regulation of Gay and Lesbian Appearance |url=http://dx.doi.org/10.1177/a010360 |journal=Social & Legal Studies |volume=8 |issue=4 |pages=509–529 |doi=10.1177/a010360 |s2cid=147450634 |issn=0964-6639}}</ref> In 2003, it was characterized as "a gay (and less [[Lad culture|laddish]]) version of ''[[GQ]]''".<ref>{{Cite journal |last1=Stevenson |first1=Nick |last2=Jackson |first2=Peter |last3=Brooks |first3=Kate |date=May 2003 |title=Reading Men's Lifestyle Magazines: Cultural Power and the Information Society |url=http://dx.doi.org/10.1111/j.1467-954x.2003.tb03606.x |journal=The Sociological Review |volume=51 |issue=1_suppl |pages=112–131 |doi=10.1111/j.1467-954x.2003.tb03606.x |s2cid=144422143 |issn=0038-0261}}</ref>
Describing the contents of ''Attitude'', [[Boy George]] said: "It's not just full of cock and arse. There is some intellect in there. Most gay magazines are all nipple rings and eight-inch penises and pecs. [''Attitude'' has] a bit of that, it has to be said, but there is stuff to read."<ref name=":2" />
For the August 2009 issue, ''[[Harry Potter (film series)|Harry Potter]]'' star [[Daniel Radcliffe]] gave his first interview to a gay publication in which he announced his support for British political party the [[Liberal Democrats (UK)|Liberal Democrats]]. He said, "I just loathe homophobia. It's just disgusting and animal and stupid and it's just thick people who can't get their heads around it and are just scared. I grew up around gay people entirely. I was the only child in my class who had any experience of [[homosexuality]] or anything like that."▼
=== Covers ===
{{Main|List of people on the cover of Attitude magazine{{!}}List of people on the cover of ''Attitude'' magazine}}▼
''Attitude'' features a mixture of gay and straight cover stars. {{As of|2017|2}}, ''Attitude'' had published 280 issues with more than 300 covers. More than half of the cover stars have been gay. The longest stretch straight celebrities have not appeared on the cover is three months. Then-Editor [[Matthew Todd (writer)|Matthew Todd]] previously suggested there were not enough famous gay people to have them on the cover constantly and has made a point of putting celebrities on the cover such as [[Beth Ditto]] (first lesbian woman on an ''Attitude'' cover) and [[Kele Okereke]] (first black gay man on an ''Attitude'' cover).<ref>{{Cite web |date=2019-05-19 |title=From Brad Pitt to Laverne Cox: How gay magazine covers became more diverse and inclusive |url=https://www.indy100.com/article/attitude-magazine-gay-lgbt-25-years-david-beckham-brad-pitt-anniversary-inclusion-8918866
In 2016, [[William, Prince of Wales|Prince William]] became the first member of the [[British royal family]] to appear on the cover of a gay magazine when he appeared on the cover of the July issue of ''Attitude''; in the cover story, he also became the first British royal to openly condemn the bullying of the gay community.
▲The magazine is often themed, notably with a celebrity naked issue which featured amongst others [[Max Beesley]], Philip Olivier and [[Will Mellor]]. In July 2005 the magazine launched fashion supplements as a spin-off publication. The March 2010 issue was themed as the titles first Older Issue with [[EastEnders]] star [[John Partridge (performer)|John Partridge]] on the cover. The February 2017 edition was the first Body Issue.
In the January 2020 issue, [[Yasmin Benoit]] and [[Anick Soni]] became the first asexual and intersex people on cover of ''Attitude'' respectively.▼
In a 2009 interview, Blair questioned the Pope's attitude towards homosexuality, arguing that religious leaders must start "rethinking" the issue.<ref>{{cite news|url=http://news.bbc.co.uk/2/hi/uk_news/politics/7987566.stm |title=Blair questions Papal gay policy |work=BBC News |date=2009-04-08 |access-date=2013-12-04}}</ref>▼
''Attitude'' began publication in 1994 as part of the [[Northern & Shell]] group owned by [[Richard Desmond]].<ref name=":2">{{Cite news |last=Wells |first=Matt |date=2004-04-26 |title=Mag that made it cool to be gay |language=en-GB |work=The Guardian |url=https://www.theguardian.com/media/2004/apr/26/mondaymediasection.pressandpublishing2 |access-date=2023-10-14 |issn=0261-3077}}</ref> ''Attitude'' was founded by a straight couple, Tim Nicholson and Jane Phillips, with gay writers Paul Burston and Pas Paschali.<ref name=":2" />
In 2004, ''Attitude'' bought by Simon Robinson, who then formed [[Remnant Media]].<ref>{{Cite web |title=Periodical publisher profiles |url=http://www.magforum.com/magpubs2.htm |access-date=2023-10-14 |website=Magforum |language=en-GB}}</ref> In 2008, ''Attitude'' and other Remnant titles were bought by Trojan.<ref>{{Cite news |last=Holmwood |first=Leigh |date=2008-05-15 |title=Todd named new Attitude editor |language=en-GB |work=The Guardian |url=https://www.theguardian.com/media/2008/may/15/pressandpublishing1 |access-date=2023-10-19 |issn=0261-3077}}</ref> ''Attitude'' was acquired in September 2016 by Stream Publishing.<ref>{{Cite web |last=Crispim |first=Fabio |date=2016-10-01 |title=Attitude Under New Ownership |url=https://www.attitude.co.uk/news/world/attitude-under-new-ownership-290355/ |access-date=2023-10-14 |website=Attitude |language=en-GB}}</ref>
In a 2016, [[Prince William, Duke of Cambridge]] was photographed exclusively for the cover of ''Attitude '', marking the very first time a member of the British Royal Family had posed for on appeared on or in a gay magazine. Inside, the Prince met nine [[LGBT]] people who had experienced homo, bi or transphobic abuse growing up and had suffered mental health problems as a result. The issue made headlines all over the world on news and television media including BBC, NBC, ITN, Sky News and many more.▼
=== Notable interviews ===
▲
▲{{Main|List of people on the cover of Attitude magazine{{!}}List of people on the cover of ''Attitude'' magazine}}
▲For the August 2009 issue, ''[[Harry Potter (film series)|Harry Potter]]'' star [[Daniel Radcliffe]] gave his first interview to a gay publication in which he announced his support for British political party the [[Liberal Democrats (UK)|Liberal Democrats]]. He said, "I just loathe homophobia. It's just disgusting and animal and stupid and it's just thick people who can't get their heads around it and are just scared. I grew up around gay people entirely. I was the only child in my class who had any experience of [[homosexuality]] or anything like that."{{Quote without source|date=October 2023}}
▲''Attitude'' features a mixture of gay and straight cover stars. {{As of|2017|2}}, ''Attitude'' had published 280 issues with more than 300 covers. More than half of the cover stars have been gay. The longest stretch straight celebrities have not appeared on the cover is three months. Then-Editor [[Matthew Todd (writer)|Matthew Todd]] previously suggested there were not enough famous gay people to have them on the cover constantly and has made a point of putting celebrities on the cover such as [[Beth Ditto]] (first lesbian woman on an ''Attitude'' cover) and [[Kele Okereke]] (first black gay man on an ''Attitude'' cover).<ref>{{Cite web|url=https://www.indy100.com/article/attitude-magazine-gay-lgbt-25-years-david-beckham-brad-pitt-anniversary-inclusion-8918866|title=From Brad Pitt to Laverne Cox: How gay magazine covers became more diverse and inclusive|date=2019-05-19|website=indy100|language=en|access-date=2019-05-28}}</ref>
In
▲In a 2016, [[
▲In the January 2020 issue, [[Yasmin Benoit]] and [[Anick Soni]] became the first asexual and intersex people on cover of ''Attitude'' respectively.
==Achievements==
{{More citations needed section|date=May 2014}}
In 2005, former editor [[Adam Mattera]] won Best Men's Magazine editor of the year at the BSME awards. It was the first time that a gay magazine editor won the prize.<ref name="editor-of-year">{{cite news |last=Grew |first=Tony |date=12 January 2007 |title=Attitude's January edition missing |url=http://www.pinknews.co.uk/2007/01/12/attitudes-january-edition-missing/ |work=[[Pink News]] |location=London |access-date=1 May 2014}}</ref> Mattera was short-listed again for the prize in 2006. In April 2008, ''Attitude's
The digital edition of ''Attitude'' had a circulation of 9,966 for the period of July–December 2013 according to [[Audit Bureau of Circulations (UK)|ABC]].<ref name="abc-circulation">{{cite web|url=http://www.abc.org.uk/Products-Services/Product-Page/?tid=23002 |title=Attitude – circulation |date=31 January 2014 |publisher=[[Audit Bureau of Circulations (UK)|ABC]] |access-date=1 May 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140501202059/http://www.abc.org.uk/Products-Services/Product-Page/?tid=23002 |archive-date=1 May 2014 }}</ref> None of the gay titles reveal print ABC figures (although ''[[Bent (magazine)|Bent]]'' used to, placing its readership at 42,347 when it was last audited by ABC in 2004)<ref>{{cite web|url=http://www.abc.org.uk/Products-Services/Product-Page/?tid=13031 |title=Bent – circulation |date=17 February 2005 |publisher=[[Audit Bureau of Circulations (UK)|ABC]] |access-date=1 May 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140501205751/http://www.abc.org.uk/Products-Services/Product-Page/?tid=13031 |archive-date=1 May 2014 }}</ref> but Press Gazette has named ''Attitude'' as the biggest-selling in the sector.<ref>{{cite news|author=<!--Staff writer(s); no by-line.--> |title=Financial crisis as Attitude misses another issue |url=http://www.pressgazette.co.uk/node/38092 |work=[[Press Gazette]] |location=London |date=2 July 2007 |access-date=1 May 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140501194124/http://www.pressgazette.co.uk/node/38092 |archive-date=1 May 2014 }}</ref>
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==International editions==
=== Thai
[[GMM Grammy|GMM]]
=== ''Attitude Vietnam: {{lang|vi|Thái độ sống|italic=unset}}'' ===
Based in [[Ho Chi Minh City]], and published monthly by Thanh Nien Publishing House in association with Skyharp Media & Entertainment Co. Ltd, Vietnamese edition of ''Attitude'' was released in Vietnam on 25 November 2013. This edition focuses on supporting on gay rights movement and raising awareness among people.<ref>[https://www.inpublishing.co.uk/news/articles/attitude_launches_in_vietnam_6796.aspx Attitude launches in Vietnam], InPublishing, 27 November 2013</ref>
==References==
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