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- research-articleNovember 2017
On the structure and characteristics of user agent string
IMC '17: Proceedings of the 2017 Internet Measurement ConferencePages 184–190https://doi.org/10.1145/3131365.3131406User agent (UA) strings transmitted during HTTP transactions convey client system configuration details to ensure that content returned by a server is appropriate for the requesting host. As such, analysis of UA strings and their structure offers a ...
- research-articleNovember 2017
If you are not paying for it, you are the product: how much do advertisers pay to reach you?
IMC '17: Proceedings of the 2017 Internet Measurement ConferencePages 142–156https://doi.org/10.1145/3131365.3131397Online advertising is progressively moving towards a programmatic model in which ads are matched to actual interests of individuals collected as they browse the web. Letting the huge debate around privacy aside, a very important question in this area, ...
- research-articleNovember 2017
Exploring the dynamics of search advertiser fraud
IMC '17: Proceedings of the 2017 Internet Measurement ConferencePages 157–170https://doi.org/10.1145/3131365.3131393Most search engines generate significant revenue through search advertising, wherein advertisements are served alongside traditional search results. These advertisements are attractive to advertisers because ads can be targeted and prominently presented ...
