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Seeing the popularity of relationship marketing and its benefits, the present study extends the concept in the domain of online retailing. The study deals with the identification of strategies that could be employed by marketers in building and enhancing ...

Notwithstanding the wide-spread inclusion of product-mix decisions in marketing simulation games, little theoretical work has been done to ensure that the algorithms driving them reflect current knowledge regarding product-mix strategy. Recent work ...

Cloud computing is a radically innovative information technology IT that has been widely commercialized, but understanding its adoption by a firm has been a mystery. Cloud computing offerings include servers, storage and data product services, and ...

The aim of this contribution is to discuss the evolution of marketing, arguing whether it is accomplishing a paradigm change. Starting from previous definitions of paradigm, we adopt the viable systems approach (vSa) as a general interpretation key ...

It is critical for on-line stores as well as off-line firms to build and maintain lasting relationships with customers. Research has stated that bonding tactics help to build and maintain relationships. The existence of stores only on-line is a new ...

The focus to date has been in the psychological contract between employer and employee. Based on the organizational behavior studies, this paper translates this theory to marketing relationships and develops a theoretical model involving psychological ...

The remarkable rise of social network sites (SNS) and associated developments in consumer behavior presents research opportunities as well as challenges for marketing practitioners engaged in push-based traditional and digital marketing communications. ...

In market economy, the approach of financial-accounting services marketing from the customer's point of view requires the ability to deeply understand its needs to be able to provide clear, accurate, concise and in real time accounting information. The ...

This paper discusses an approach able to simultaneously compare the importance of performance and relationship marketing variables in building satisfaction among frequent customers. Multivariate statistical techniques are used - factor analysis and ...

Computational and digital advancements with the advent of relationship marketing have changed the land signs of business. Digital revolution led to generation and collection of data in companies and extracting knowledge from this data through knowledge ...

It’s necessary for an on-line firm developing relationship to identify the relationship stage where a customer is and take different tactics depend on the stage. Most existing researches describe the characters of different stage qualitatively. ...

Although Customer Relationship Management is no longer a buzz word in businesses today the application continues to play an important in enhancing firms' competitiveness. At a general level, competition in cyberspace is becoming more intense. With vast ...

Competition in cyberspace is becoming more intense. With vast information available on the Internet consumers may easily switch at low cost, thus gaining higher bargaining power in the electronic marketplace. In turn, companies have sought to use ...

With the proliferation of Web 2.0 technologies, there is an expanded opportunity for individuals to get involved in information exchange. In this study, the sustainability of a virtual community for teachers and educators were investigated. The research ...

We analyze firms' decisions to invest in customer relationship management CRM initiatives such as acquisition and retention in a competitive context, a topic largely ignored in past CRM research. We characterize each customer by her intrinsic preference ...

Sales technology has been touted as a primary tool for enhancing customer relationship management. However, empirical research is sparse concerning the use of information technology (IT) and its effects on the relationship between salespersons and ...

Although previous scholars have examined the value of virtual communities to customers, in this study we investigate the role of a firm's efforts in cultivating trust and harvesting value for themselves via the virtual communities that they sponsor. We ...

Given the growth of the service sector, and advances in information technology and communications that facilitate the management of relationships with customers, models of service and relationships are a fast-growing area of marketing science. This ...

Firms invest heavily in different types of business-to-business relationship marketing activities in the belief that such programs bolster their bottom line. In this study, we develop and test a conceptual model that links customer-specific relationship ...

Firms invest heavily in different types of business-to-business relationship marketing activities in the belief that such programs bolster their bottom line. In this study, we develop and test a conceptual model that links customer-specific relationship ...