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Influencers are tools implemented in digital marketing as a communication mechanism between the brand and its target; however, there are few studies that observe the relationship between the personality of the follower and their attitude towards the ...

In many online social networks (OSNs), a limited portion of profiles emerges and reaches a large base of followers, i.e., the so-called social influencers. One of their main goals is to increase their fanbase to increase their visibility, engaging users ...

• The key demand factors for an annual single-elimination tournament in the social media environment are not consistent with the findings from large events and ...

Social media has become an essential set of platforms for sport teams and organizations to engage, interact, and connect with their fan bases. From an analytic approach to fan demand for sport tournaments, the authors examined the ...

The popularity of Twitter has fostered the emergence of various fraudulent user activities - one such activity is to artificially bolster the social reputation of Twitter profiles by gaining a large number of followers within a short time span. Many ...

Optimal channel allocation in heterogeneous wireless networks enhances the coverage of mobile networks without need to provide new hardware equipment. In this paper a method based on the user cooperation by means of the game theory for optimal channel ...

"The revolution won't be televised, it will be streamed." This adaptation of paraphrasing Gil Scott-Heron's was how Perelman (2014) to explain the importance of understanding the correct platform with which to disseminate your content. As a photographer ...

The Twitter accounts of 56 ministries of 17 EU countries are recorded along with their followers. The mentions/replies (m/r) network of the followers for each account is constructed in order to study whether it demonstrates community characteristics. ...

The convenience of sharing information online led to a tremendous amount of information available to Web users. The present work examines how people process information in online social networks, using Digg as an example. In Digg, users submit and vote ...

The program dependence graph, PDG, is used to represent the data and control dependencies between the statements of some program. The data dependencies between the statements are fully understood and they correspond to the definition-use chain. On the ...