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October 2024
Personal, Private, Emotional? How Political Parties Use Personalization Strategies on Facebook in the 2014 and 2019 EP Election Campaigns
Social Science Computer Review (SSCR), Volume 42, Issue 5Pages 1204–1222https://doi.org/10.1177/08944393241254807

In 2014, the EU introduced the lead candidate procedure to raise citizens’ awareness and interest in the European Parliament (EP) elections and, thereby, voter turnout. We study the use of personalization, centralized personalization (focusing on lead ...
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