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Recommendation of High Quality Representative Reviews in e-commerce

Published: 27 August 2017 Publication History

Abstract

Many users of e-commerce portals commonly use customer reviews for making purchase decisions. But a product may have tens or hundreds of diverse reviews leading to information overload on the customer. The main objective of our work is to develop a recommendation system to recommend a subset of reviews that have high content score and good coverage over different aspects of the product along with their associated sentiments. We address the challenge which arises due to the fact that similar aspects are mentioned in different reviews using different natural language expressions. We use vector representations to identify mentions of similar aspects and map them with aspects mentioned in product features specifications. Review helpfulness score may act as a proxy for the quality of reviews, but new reviews do not have any helpfulness score. We address the cold start problem by using a dynamic convolutional neural network to estimate the quality score from review content. The system is evaluated on datasets from Amazon and Flipkart and is found to be more effective than the competing methods.

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cover image ACM Conferences
RecSys '17: Proceedings of the Eleventh ACM Conference on Recommender Systems
August 2017
466 pages
ISBN:9781450346528
DOI:10.1145/3109859
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 27 August 2017

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Author Tags

  1. content scoring
  2. e-commerce
  3. product aspect
  4. review recommendation

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RecSys '17 Paper Acceptance Rate 26 of 125 submissions, 21%;
Overall Acceptance Rate 254 of 1,295 submissions, 20%

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