Yuri Libot
Düsseldorf, Nordrhein-Westfalen, Deutschland
1949 Follower:innen
500+ Kontakte
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The Strategy World
Cautionary Tale - 12 Sizmek (formerly MediaMind): The Rise and Fall of an Ad Server and Ad Management Platform Sizmek (Formerly DG MediaMind): An Ad Server and Ad Management Platform Founded: 1999 (as DG MediaMind) in New York City, New York Founders: Ricky Lfonzo, Zak Pines The Problem Sizmek Sought to Solve: Sizmek aimed to provide a comprehensive ad server and ad management platform that enabled publishers, advertisers, and agencies to efficiently manage, deliver, and optimize digital advertising campaigns across various channels and devices. Solution: Sizmek's solution was an ad server and ad management platform that offered advanced targeting capabilities, real-time analytics, and seamless integration with various ad networks and demand sources, promising better campaign performance and monetization. Acquisitions: Over the years, Sizmek acquired several companies, including Peer39, Rocket Fuel, and Smaato, to enhance its ad-tech capabilities and expand its offerings. Funding: Sizmek (formerly DG MediaMind) raised over $122 million in funding from investors, including: - JK&B Capital - Institutional Investor - Insight Ventures - XT Hi-Tech Challenges: Despite its focus on ad server and ad management solutions, Sizmek faced several challenges that contributed to its downfall: - Intense competition from industry giants like Google and Amazon - Difficulties in scaling and acquiring new customers in a highly competitive market - Adapting to the rapidly evolving advertising landscape and changing consumer behavior - High operational costs and struggles to achieve profitability Downfall: Sizmek's inability to navigate the competition, scaling challenges, and changes in the advertising market, coupled with operational inefficiencies and financial struggles, ultimately led to its bankruptcy filing in 2019. Fate: Sizmek filed for bankruptcy in 2019, and its assets were acquired by various companies, including Amazon and Zeta Global, signaling the company's struggles to maintain independence and growth in the competitive ad-tech market. Lessons Learned: 1. Innovation and unique value propositions are essential but must be coupled with effective execution and adaptation to market dynamics. 2. Scaling and customer acquisition strategies should be well-planned and executed to achieve sustainable growth in highly competitive markets. 3. Operational efficiency and cost management are crucial for achieving profitability and long-term success. 4. Adapting to changing consumer behavior, regulatory landscape, and technological advancements is vital for survival. From Rise to Ruin: The Sizmek Saga - A cautionary tale of ambition, innovation, and the perils of the ad-tech battlefield. Learn from the highs, lows, and hard lessons of a once-prominent player in the digital advertising landscape. #Sizmek #AdTech #BankruptcyChronicles
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Chris Williams, CM
Future of TV event: Elephants in the room. Massive expansion of tv/video ad inventory - effect on price where will it be offered as clearance? Media currency share growth - impressions vs GRPs. If advertisers have their own MMM, why broadcasters building attribution? What is "premium"? When does it make sense to start with linear and add advanced audience vs starting with advanced audience and add linear? Others?
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RTL AdAlliance
📺 Big Screen, Big Impact! 🌟 In a world where digital advertising is becoming increasingly complex, one thing remains clear: the Big Screen is still the champion. Why? Because TV is more than just a device—it's an experience. RTL AdAlliance shares with you their strategy on how we make ”the Best of the Big Screen”: 🔥 Stephane Coruble, CEO of RTL AdAlliance, explains our 3 strategic pillars and emphasizes, that our mission is to connect global brands with European audiences through high-quality content. 📣 Vittoria Calderara, Portfolio Marketing Lead at RTL AdAlliance dives into how RTL AdAlliance collaborates with major local and international screen champions. 💥 But we are only at the beginning, as Franck Litewka, Senior Director of Strategy at RTL AdAlliance mentions, and he presents the first steps we've taken to make your lives easier. #RTLAdAlliance #BigScreen #Advertising #Marketing #TV
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Christian Zimmer
In a multiplatform strategy, the combination of CTV and Outstream advertising has shown to drive significant impact. Research indicates a 129% lift in Attention compared to Outstream alone, along with a 67% increase in ad recall when CTV and Outstream are utilized together. Moreover, optimizing ads through Teads Studio leads to a 16% boost in purchase intent. Learn more about the fragmented TV landscape and the power of Omnichannel advertising: https://lnkd.in/dvjRhRSU 📊 #Advertising #CTV #Outstream #OmnichannelMarketing
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DataCo Technologies
Join us for the latest episode of DataConversations, where our hosts Danny and Michael are joined by Moritz von Sanden, a distinguished AdTech specialist and Head of Sales at Audience360. Moritz brings a wealth of knowledge from his extensive digital marketing and advertising career. In this episode, we cover: 1. Digital Marketing Evolution: Moritz shares his journey and insights on significant changes, current challenges, and the industry's future. 2. Transparency in AdTech: The importance of transparency in data usage and the impact of privacy changes on the industry. 3. From Hyper-Personalisation to Holistic Engagement: The shift from targeting audiences of one to a broader, more holistic view of audience engagement. 4. Collaboration and Future Trends: The critical role of collaboration within the industry and predictions for the next 12 months. Don't miss this insightful discussion on the past, present, and future of digital advertising! The episode is packed with valuable takeaways for anyone interested in the evolving world of AdTech and digital marketing. Links to listen to the full episode in the comments below. Have thoughts or suggestions for future episodes? We'd love to hear from you! Comment below or email us at [email protected]. #DigitalMarketing #AdTech #DataTransparency #Podcast #MarketingInnovation
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Hugh Scallon
✅🖥️ WSJ (7/19): “The streaming company added 8.05MM subs in Q2, compared with 5.89MM net new subs during the same period a year earlier. It expects new customer additions to be lower in the current quarter than the same period last year, when it began limiting password sharing in earnest. Revenue rose nearly 17% year over year to $9.56B in the second quarter, beating the company’s projections. Netflix raised its revenue growth forecast for 2024 to 14% to 15%, up from 13% to 15%. The strong performance is a sign that Netflix’s efforts to change its plan pricing and lineup, limit password sharing and expand the advertising tier of its service are bearing fruit. Netflix continues to lead the pack in streaming as entertainment companies such as Disney and WBD try to balance a decline in revenue and viewership of their traditional TV businesses while investing more in their streaming platforms. It ended the second quarter with 277.65MM customers globally. Netflix on Thursday said it would begin phasing out its lowest-cost, ad-free $11.99 a month basic plan in the U.S. and France. The company made similar moves in Canada and the U.K earlier this year. More than 45% of all sign-ups in countries in which the ad tier is available come from that plan, the company said.In May, the ad-supported plan had 40MM global MAUs, up from 5MM a year ago.” ⬇️ #streamingtv #ctv #ott #avod #svod #upfronts https://lnkd.in/e9su2saE
