Shopify

Shopify has its own esports team. Our founder and longtime esports fan, Tobias Lütke, announced the competitive gaming team in 2021 to connect with the growing community of entrepreneurial content creators in esports. Today, Shopify Rebellion competes in seven esports titles with eight teams: Dota 2, Halo, League of Legends, Rocket League, StarCraft II, Street Fighter, and VALORANT. Here are a few fun facts about Shopify Rebellion: Shopify Rebellion is a world championship-winning organization in VCT Game Changers, the women’s and marginalized genders circuit in competitive VALORANT. VALORANT is one of the top five most-streamed games on Twitch with over 200 million hours watched in the last 90 days. Shopify Rebellion has a 30,000 square foot headquarters in downtown Toronto, located within Shopify's office. The facility serves as a top-tier training ground for our team, with streaming rooms for broadcasting and dedicated content creation resources to help players build their personal brands. Stay tuned: Rebellion's second training ground is coming soon to Los Angeles. Last month, Shopify Rebellion partnered with actor Simu Liu to create a state-of-the-art gaming studio in his home. The seeds for this collaboration were planted two years ago when we first welcomed Simu, an avid gamer, to our Toronto headquarters, giving him full access to the gaming studio and embracing him as an honorary member of Rebellion. Keep an eye on Shopify Rebellion for exciting updates coming soon. Follow along: https://lnkd.in/eDmKzYcz

You heard it: there has never been a better time to start a business. Today, we celebrate all entrepreneurs: whether they’re launching an online store, making their first sale, or reaching 100,000 orders. Entrepreneurs boost local economies, create jobs, and lead innovation. The world needs them. 41% of Americans are aiming to start their own business by the end of 2025. Globally, that number jumps to 57%. At this very second, someone is taking the leap. The world is ready for their ideas. Happy World Entrepreneurs’ Day.

Big news from the channel that lets viewers shop where they watch: Creators can now tag US-based Shopify Plus & Advanced merchants’ products in their YouTube videos. For merchants, this means getting their products in front of new, high-intent audiences. For creators, it’s the potential to earn affiliate commissions from thousands of new brands with their shopping content. With billions of hours of shoppable views per year on the table, it’s a win-win.

Acquiring new customers shouldn’t be a high-stakes game. So we made it risk-free with Shop Campaigns. Shop Campaigns is a customer acquisition tool designed to help Shopify merchants attract new customers on a channel where they’re already shopping—the Shop app. Operating on a pay-per-sale model, merchants only pay when a customer converts, keeping customer acquisition costs in check and maximizing ROI. Here’s how it works: Shop Campaigns are personalized based on previous shopping habits. Shoppers are delivered highly-relevant offers that boost the value of their Shop Cash, making it even more tempting to hit that buy button. $20 in Shop Cash becomes $40, $50, $100 or more with an offer. The shopper enjoys the offer, while the merchant gains a new customer at a controlled acquisition cost. But there’s more. Shop Campaigns can now be expanded to external ad platforms, like Meta and Google, to increase reach. Finding new customers without breaking the bank? Talk about a sweet deal.

We’re committed to improving the Shopify developer experience. One new way we’re reducing build time: the .dev assistant. It’s an LLM-powered tool that produces fully usable GraphQL operations from simple natural language instructions, turning requests like “get a list of all orders with a total value greater than 500 USD” into functional GraphQL queries. The .dev assistant is accessible globally from the search bar across Shopify.dev. Take a look:

What was life like before one-tap checkout? Much slower. In fact, 87% of customers will abandon their carts if the checkout process is too long or cumbersome. Enter Shop Pay, the #1 converting accelerated checkout on the internet that helps deliver Shopify merchants more customers, fewer abandoned carts, and faster sales. Here are 4 things you might not know about that trusty purple button: ➜ Shop Pay converts as much as 50% better than guest checkout. ➜ Shop Pay conversion outpaces other accelerated checkouts by at least 10%. ➜ After their initial purchase, Shop Pay users are 77% more likely to make an additional purchase with Shop Pay on any Shopify store. ➜ Just the presence of Shop Pay at checkout drives a 5% lift in conversion (even if customers don't end up using it). Any Shop Pay fans here?

We’re seeing a trend at Shopify: Entrepreneurs are single-handedly revitalizing America’s small towns. The narrative for the last decade has been the slow death of small towns - brain drain, struggling businesses etc. This isn’t the case. There are many towns across America that are thriving BECAUSE of entrepreneurs. Better yet: the data shows that small businesses run by entrepreneurs are better for the community. Today, 48% of Americans favor small-town living instead of living in cities. This is up 9% since 2018. You no longer need to live in a big city with a huge market to make your business thrive - all you need is a computer and wifi, and the world is literally your oyster. And business is booming outside of cities. Shopify stores are now launching at a 20% faster rate outside of cities. Shopify is making it possible not just for big brands to reach customers around the world - but for the everyday person in a small town to start a business. A business that can revitalize an entire community. These small businesses are not just important for people to realize their dreams of being an entrepreneur, they are extremely good for the local economy. 48% of the revenue from a small business goes directly back into the community; unlike chains, where a meager 13.8% goes back. More money back into the community means more to spend on other local businesses and within the community. Small businesses create a virtuous cycle of economic prosperity. This trend of small businesses turning small towns into thriving communities is something we’ve stumbled upon speaking with entrepreneurs across the country. There are thousands of these stories. The next big thing is small business in America. And they are powered by Shopify. More on this 👇 https://lnkd.in/eFxH-iFC 

Small towns are the heart of small businesses. Small businesses are at the heart of Shopify. Local businesses are the lifeblood of communities like Lockhart, Texas. This town, like many others across the U.S., has experienced both economic highs and lows. Today, Lockhart is witnessing a resurgence, driven by entrepreneurs such as Barbs BBQ, Plum Creek Records, and Fiddler’s Green. Lockhart exemplifies how small towns nationwide are revitalizing their economies through entrepreneurship. Check out more about how towns like Matthews, NC, and Malden, WV are seeing similar economic renaissances: https://lnkd.in/eG2Zhy7Y

Shopify has its own Shopify store. It's called Shopify Supply and it's a destination for the commerce community to discover creative merch and tech, made just for them. It's also a showcase of what a best-in-class, highly performant Shopify store looks like - call that walking the walk. Here are a few fun facts about Shopify Supply: ⟶ Shopify Supply shows you just how fast Shopify stores perform from landing page to checkout. Supply runs on Hydrogen, our React-based headless commerce stack. We've also deployed it on Oxygen, our global hosting solution, so shoppers can enjoy a speedy and seamless experience anywhere in the world. ⟶ Most of the products on Supply are made in collaboration with Shopify merchants. For the commerce community, by the commerce community. ⟶ We launched Supply in 2021 with our first ever product the "ChaChing Button." A silver button that, when pressed, makes the unmistakable sound of when a merchant makes a sale. We sold out of the Button within the hour after it dropped, and it has since become an iconic staple of the store. ⟶ From that moment, Supply took off. We designed a merchant capsule collection and launched a live sales counter that's become a flagship product. We created freebies like a color-in sales map, digital wallpapers, and even a Business Blueprint planning kit for aspiring entrepreneurs. ⟶ More recently, we dropped a collection of "Dev Mode" merch for developers including the new Shopify Keyboard. ⟶ Supply is also stocked with merch for fans to show their support for our esports team, Shopify Rebellion. But why keep telling you when we can show you? Give Shopify Supply a scroll at http://shopifysupply.com

Another celebrity brand is launching on Shopify. When celebrities want to launch their own brand and go directly to the audience they've already built, they come to Shopify. We continue to be the platform of choice for the world's biggest stars and their brands. We really are the best place to build. Welcome to Shopify Blake Lively 🚀 https://lnkd.in/gxi523Tp