mood board: URBAN DECAY BABE

The Urban Decay Babe is effortlessly cool. By day she rocks a laid back style of jeans and graphic tees and by night she wears bold prints, bright lipstick, and fur coats. She's got a badass girl squad behind her, but she is very independent. She is confident and the life of any party. She works in a cool salon and crushes on the guy with all the tattoos who works at the new juice bar around the corner. Creativity flows out of her and she craves adventure always.