Public service advertising

This year's world kidney day theme was how obesity causes kidney failure. And one of the most effective ways to fight obesity is running. So we connected these two factors and came up with this ad.

Illustration, Graphic Design, Advertising, Adobe Illustrator, Adobe InDesign, Adobe Photoshop

D&AD Awards 2024 Posters Wood Pencil Winner India.

Creative Advertising Campaign

Clever advertising campaigns developed by Asawin Tejasakulsin, a senior art director at Ogilvy & Mather in Bangkok, Thailand. More advertising inspiration via Behance

Creative Advertising Campaign

When you come up with an idea, how do you know if it’s a good one? Is it an idea worth pursuing, or is it a dud to be filed in the trash? As designers, we face this challenge on every project. We fear going into presentations, because the ideas we gave birth to will...

Stop Child Labour - Poster Ideas for NIFT, NID, CEED Entrance Exam

"L'obesite commence des le plus jeune age", in English "Obesity starts at a young age" This brilliant print advertisement was done for the French Ministry of Health, highlighting the awareness on obesity. The concept, illustration, art direction and the copy was done by David Lesage. Ice cream anyone?

Whereas the objective of a standard advertisement is to market a product, a public service ad is intended to change the public interest, by raising awareness of an issue, affecting public attitudes, and potentially stimulating action. Advertising, in its non-commercial guise, is a powerful educational tool capable of reaching and motivating large audiences. " It is much too powerful a tool to use solely for commercial purposes.