Magna’s Winter 2022 Ad Forecast projects the US out of home industry revenues to grow 6.7% in 2023 in excess for 5.8%/year revenue growth for the US ad market.  The December 2022 Magna forecast trims growth by 1% from a previous Magna forecast due to economic concerns.

Other forms of traditional media underperform out of home.  Local TV revenues are projected to decline 22% in 2023 due to the erosion in viewing.  Publishing  revenues will decline 1.8% due to limitations in data collection and data-based online ad targeting.  Audio revenues will increase 0.5% in 2023 as an increase in podcasting and audio streaming offsets a decline in radio revenues.

Source: Magna Winter 2002 Ad Forecast

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