INNOVATION
Accelerating business transformation with a culture of innovation
Learn how top companies foster a culture of business innovation to fuel growth and maintain a competitive edge. Get insights into leadership trends with customer stories, successful strategies, and transformative outcomes to awaken innovative ideas for company growth.
![](https://d1.awsstatic.com/executive-insights/graphic-heading-horizontal-rule-orange.116350da0e8794d1ed578d660e9529529b38a2d8.jpg)
Fostering a culture of corporate innovation
![](https://d1.awsstatic.com/executive-insights/graphic-heading-horizontal-rule-orange.116350da0e8794d1ed578d660e9529529b38a2d8.jpg)
Customer expectations are higher than ever. How can organizations keep up with the pace of change? Take a deep dive into Amazon’s unique culture of innovation that helps us meet changing customer demands, rapidly experiment, and respond to market opportunities and disruptions.
![Elements of Amazon's Day 1 Culture Elements of Amazon's Day 1 Culture](https://d1.awsstatic.com/executive-insights/image-how-amazon-defines-and-operationalizes-a-day-1-culture-400x200.b912cbfe01a8c2dd145895b866e75a817c20f87b.jpg)
![Werner Vogels' Tech Predictions for 2024 and Beyond Werner Vogels' Tech Predictions for 2024 and Beyond](https://d1.awsstatic.com/executive-insights/en_US/Werner%20Vogels%202024%20Tech%20Predictions%20400x200.0e95531a34a2ec9d04f52e51f69c4d19c15df0b1.jpg)
![Product Management at Amazon Product Management at Amazon](https://d1.awsstatic.com/executive-insights/en_US/Human%20Side%20of%20Innovation%20400x200.8fb0bb473545c8191202ad60f929ba9d4449dc9a.jpg)
![Quote Quote](https://d1.awsstatic.com/executive-insights/image-quote-aws-orange-50x50.485911a988aa8752c64acf77aee91031ba7172d8.png)
Technology is a really important enabler of innovation. But it is the culture, it is the people that make it happen.”
- Barbara Salami, Vice President of Digital, Moderna
How leading organizations are driving innovation
![](https://d1.awsstatic.com/executive-insights/graphic-heading-horizontal-rule-orange.116350da0e8794d1ed578d660e9529529b38a2d8.jpg)
Innovation depends on deeply understanding your customers, and enabling anyone with a great idea to test that idea quickly and easily. These companies demonstrate what's possible when you give innovators the right tool for the job, lower the time and cost of experimentation, and make exciting new technologies accessible to everyone.
![](https://d1.awsstatic.com/executive-insights/graphic-heading-horizontal-rule-orange.116350da0e8794d1ed578d660e9529529b38a2d8.jpg)
Innovation, by definition, requires change, and that often stirs up a host of unexpected emotions. In this ebook, AWS Worldwide Head of EPIC Leadership and Founder of EQ at Amazon, Rich Hua, outlines the vital role emotions play in your workforce's ability to innovate, and how developing your own emotional intelligence at work can foster an increasingly innovative culture in your organization.
Successful innovation strategies
![](https://d1.awsstatic.com/executive-insights/graphic-heading-horizontal-rule-orange.116350da0e8794d1ed578d660e9529529b38a2d8.jpg)
Today’s enterprise organizations need to innovate more and innovate faster. Learn how leaders are enabling their teams to identify transformation opportunities, make high-velocity decisions, and encourage bold experimentation. By fostering a culture of innovation and encouraging a relentless customer focus, leaders are enabling their teams to imagine, build, and iterate faster and more efficiently.
![BBC Moving Fast BBC Moving Fast](https://d1.awsstatic.com/executive-insights/en_US/EI_BBC%20Moving%20Fast%20400x200.fcd1ee8cb6e08ac4bdb4058cabf6b544ec7818d0.png)
![Technology Innovation Fuels Hope for Energy Transition Technology Innovation Fuels Hope for Energy Transition](https://d1.awsstatic.com/executive-insights/image-technology-innovation-fuels-hope-for-energy-transition.744bb90dd721a47ce4837aab27b641594ac28c34.jpg)
![Innovating to Thrive in Uncertainty Innovating to Thrive in Uncertainty](https://d1.awsstatic.com/executive-insights/en_US/EI_WSJ%20Innovating%20to%20Thrive%20in%20Uncertainty%20400x200.b5d5580f3d84be6adb408eb9a107ca0b7cf8d193.png)
More on innovation leadership trends
- Publication Date
- Alphabetical (A-Z)
- Alphabetical (Z-A)
Take the next step
Generative AI on AWS
Dive deeper into how our customers are using generative AI, and the tools AWS offers.
Stay Connected
AWS Executive Insights is a digital destination for business and technology leaders where we share information.
Uncover New Insights
Learn how to drive growth and implement change that scales your organization.
Listen and Learn
Listen to executive leaders and AWS Enterprise Strategists, all former C-Suite, discuss their digital transformation journeys.