Last week, AMD announced what are probably the last major GPU launches of this generation of graphics cards: the $449 Radeon RX 7700 XT and $499 Radeon RX 7800 XT. AMD's pricing and performance numbers pit the cards against Nvidia's GeForce RTX 4060 Ti (specifically the $499 16GB version) and the $599 RTX 4070.
AMD's pricing is aggressive enough that Nvidia is quietly cutting the prices of some 16GB RTX 4060 Ti cards to $449, to match the RX 7700 XT. The announcement about the $50 reduction was buried toward the bottom of an email that Nvidia sent to GPU reviewers ahead of AMD's launch next week; it also drew attention to Nvidia-specific features like DLSS upscaling and frame generation, which compete with AMD's GPU-agnostic FSR, plus recent DLSS improvements that improve ray-tracing performance.
"Finally, as a reminder, market prices can vary from the original launch MSRPs," Nvidia's Brian Burke wrote. "Today, GeForce RTX 4070 is widely available at $599, and GeForce RTX 4060 Ti 16GB is now available at $449. Both of these GPUs are great upgrade choices for gamers seeking their next GPU for the upcoming 2 to 3 years."
If reviews for the 8GB version of the 4060 Ti were mostly of the damning-with-faint-praise variety, reviews of the 16GB version were pretty uniformly negative; Nvidia didn't even send out any cards for review, and outlets like Tom's Hardware and TechPowerUp said that Nvidia's board partners weren't interested in sending out review loaners either. When this kind of thing happens, it is often a sign that companies do not expect reviewers to be kind.