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Alliant in the News
Thought leadership and new ideas from our experts featured throughout top industry publications
Is ‘Emily in Paris’ Fostering a Generation of Marketers Who Don’t Value Data?
The second installment of season 4 of “Emily in Paris” has thankfully arrived, making my evenings a little more indulgent. I am the ideal audience for this show: I studied art history abroad in Paris, was a marketer at a major consumer brand, and today run a marketing team whose core customers are agencies and ...
Press Releases & Media Mentions
The latest exciting updates from Alliant
Alliant Hires Experienced Sales Leader Walter Chistoni to Drive Growth
Renowned sales leader with agency and publisher experience will oversee new business and client engagement teams Brewster, NY - September tk, 2023 -- Alliant, the leading data-driven audience company, has hired Walter Chistoni as Senior Vice President, Sales, overseeing two key groups, New Business and Client Engagement. Chistoni will oversee Alliant’s sales efforts to drive new business and expand Membership in Alliant’s data cooperative, the ...
Alliant Launches Streaming Subscriber and Viewership Audience Segments
Alliant said it has launched a new set of audience segments based on what streaming services people subscribe to and the programs they watch. The launch includes more than 250 audience segments based on streaming subscriptions and viewing, combined with transactional, demographic and lifestyle insights. New categories include subscribers grouped by service, audiences based on streaming subscription behavior, such as loyalists and switchers, and known/deterministic ...
