Evolution

Consumer buying behavior is evolving! Here are three key shifts to note: 1. High-Income Shoppers Still Seek Deals: Deals attract all income levels and help retailers track ad spend returns. Make deals easy to find and use. 2. Gen Z Isn’t Shying Away from Splurging: 63% of Gen Z plans to treat themselves in Q3 2024, the highest among generations. Marketers should highlight both the product and its experience. 3. Video Ads Drive Purchases: 30% of consumers are more likely to buy after seeing video ads with product features or tutorials. Create engaging, relevant content to capture attention. Adapt your strategies to these trends and stay ahead in the competitive landscape! #consumerbehavior #marketingtrends #genz #digitalmarketing #videoadvertising #retailmarketing #adspend #consumerinsights

🚀 Global Games Market Report 2024: Key Insights 🎮 The gaming industry continues to soar, with the global market set to hit $187.7 billion in 2024, reflecting a solid 2.1% year-over-year growth. Here’s a quick snapshot of the latest trends: Player Base: A remarkable 3.42 billion gamers worldwide, up by 4.5% YoY. Revenue Segments: PC: $43.2 billion (+4.0% YoY) Mobile: $92.6 billion (+3.0% YoY) Console: $51.9 billion (-1.0% YoY) Key Trends: Cross-Platform Releases: Gaining momentum across PC and mobile. Evolving Mobile Ecosystems: Adapting to new user needs and technologies. As we look ahead, these trends are shaping a dynamic and rapidly evolving industry. What are your thoughts on these insights? How do you see these trends impacting the future of gaming? 🎮✨ #gamingindustry #marketgrowth #techtrends #virtualreality #mobilegaming #pcgaming #consolegaming #usergeneratedcontent #gaminginsights

🌎 Last week, we had a pleasure of hosting our team in beautiful Istanbul! Our first day was dedicated to productive strategy sessions where we mapped out our Q4 plans and discussed exciting initiatives for the upcoming months. Collaborating across borders is always a source of inspiration, and we left the discussions feeling energized and aligned. On the second day, we took to the water with a scenic boat tour of the Bosphorus. This was not only a chance to unwind but also an opportunity to brainstorm future projects and collaborations in a more relaxed setting. Thank you to everyone who made this gathering a success! Together, we are poised for a productive and successful quarter ahead. #teamevolution #collaboration #leadership #inspiration

Mobile Gaming: The Universal Connector 🌟 Mobile gaming is the common thread uniting all gamer demographics, crossing boundaries of age, gender, and even the traditional “gamer” label. 📱 According to Activision Blizzard Media’s latest research, mobile gaming’s appeal is universal and strategically significant: - Universal Engagement: 50-60% of distinct player segments engage in mobile gaming daily, highlighting its widespread popularity. - Accessibility & Reach: With smartphones in nearly every hand, mobile gaming becomes a powerful channel to reach diverse and mature audiences. - Diverse Game Offerings: From casual puzzles to complex multiplayer RPGs, mobile games cater to all preferences and skill levels, enhancing their broad appeal. - Social Connectivity: Social features in mobile games foster community and connection, offering brands a unique opportunity for impactful engagement. - Strategic Ad Platform: Mobile gaming provides a dynamic, scalable platform for targeted ads, enabling personalized marketing experiences on a global scale. These insights reveal the immense potential of mobile gaming for brands looking to connect with a broad, engaged audience. Are you ready to tap into the power of mobile gaming in your marketing strategy? 🚀 #mobilegaming #advertising #marketinginsights #diverseaudiences #activisionblizzardmedia

📱 Mobile gamers in EMEA are 1.3x more likely to discover new brands from ads in mobile apps compared to non-gamers. Insights from Black Friday & Cyber Monday research reveal that 51% find new brands through mobile game ads, and 64% make a purchase after seeing an ad in a mobile game. Top Shopping Categories: Clothes Electronics Groceries Home Goods Impact on Purchases: 46% say ads heavily influence their decisions. 53% prefer video ads. 66% favor ads with audio. Leverage mobile game ads to engage consumers and drive sales! #BlackFriday #CyberMonday #branddiscovery #mobileapps #mobilegames #shopping #mobileadvertising #gamingadvertising #videoadformats #adswithaudio

Unlocking the Diversity of Today’s Gamers 🌟 The gaming world is more diverse than ever! 🎮 Activision Blizzard Media's research, "The Many Ways We Play," sheds light on the modern gaming audience: - Expanded Gamer Identity: The term "gamer" now encompasses a wide range of individuals across various platforms. - Mobile Gaming’s Reach: 50-60% of identified player segments engage in mobile gaming daily, making it a prime spot for advertisers. - Ad Receptivity: Different segments react uniquely to ads, with gamers 1.3x more likely to enjoy reward-based ads. - Social & Relaxation: Gaming is cherished for its social connections and relaxation, creating rich opportunities for word-of-mouth marketing. - Age Diversity: Gamers are not just young; many are over 30, loyal, and have strong purchasing power. - Multiplatform Engagement: Strong overlap between multiplatform and mobile-centric players, showcasing the interconnected nature of today’s gaming landscape. Brands, are you ready to connect with this broad and engaged audience? 🚀 #gaming #mobilegaming #marketinginsights #diverseaudiences #advertising #activisionblizzardmedia

We're #hiring a new Ad Operations Manager in Istanbul, Istanbul. Appreciate if you can share this role with your network. #A-team, #Superstars

🚀 Evolution at DMEXCO 2024 🚀 Our Digital Media Director, Agnes Szabelko 🇺🇦, had the privilege of attending DMEXCO - Digital Marketing Expo & Conference 2024 in Cologne! 🌍✨ From inspiring sessions on the future of AI, the attention economy, to diving into the exciting world of gaming, the conference was a melting pot of ideas and innovation. It was a chance to connect with industry leaders who are shaping the digital future. In today’s world, attention is the most valuable commodity, and gaming is emerging as a powerhouse for brands seeking to build meaningful connections. It’s no longer just about entertainment—it's about creating impactful experiences that resonate. 🌟 Stay tuned as we continue exploring the evolving role of gaming in the attention economy and beyond. #DMEXCO2024 #Gaming #DigitalMarketing #AI #AttentionEconomy #Innovation #Evolution #MarketingInnovation

🥣 Crack into the Fun with KitKat Cereal! Mobile gaming isn’t just for entertainment—it's also a powerful channel for FMCG brands! Nestle teamed up with Evolution to bring breakfast to mobile gamers in MENA with an exciting gamified ad experience. After watching the video, users tapped their screens to crack KitKat cereals, driving impressive engagement and results. Campaign Highlights: 📈 +751K Impressions 👀 +683K Completed Views 🤳Post Video Engagement Rate: 32% (Benchmark: 18%) Mobile games are redefining how FMCG brands connect with their audience! Zenith Nestlé #KitKatCereal #MobileAdvertising #GamifiedAds #MENA #Nestle

🛒 Black Friday and Cyber Monday are fast approaching, and the digital frenzy is real. With brands fighting for attention, how will yours stand out? Level Up and Leverage the Power of Mobile Gaming. - 82% of consumers in EMEA are gearing up to shop on Black Friday. - 74% are poised to snag deals on Cyber Monday. Your engaged shoppers are mobile gamers: - 47% of consumers in EMEA play mobile games multiple times a day. - 53% of mobile gamers prefer to watch ads to earn in-game rewards, keeping their attention high and boosting engagement for your Black Friday & Cyber Monday promos. - 52% of consumers favor in-app platforms for their online shopping. Mobile gaming isn't just a trend—it's where your customers are. Make sure your brand is front and center when it matters most! #BlackFriday #CyberMonday #digitaladvertising #mobilegamingadvertising #mobilegamers #attention #onlineshopping