Find and convert consumers with Demand Gen
Connect with potential customers and drive demand with immersive, relevant
creatives that grab attention and spur action in the moments that matter.
Three ways to drive results with Demand Gen
Reach billions of users
Show up as people stream, scroll, and connect on Google’s
most popular, entertainment-focused touchpoints. Reach and
engage new users on YouTube — including Shorts — Discover,
and Gmail.
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Inspire action with immersive ads
Connect to audiences with ads that are rich, engaging,
and relevant. Drive them to take action with formats that
build on your brand or product story and compel your
audience to act.
Rent the Closet
example-business.com
Trendy Sunglasses
Stylish Sneakers
Scale with proven strategies
Bring your top-performing social video and image assets
and scale their impact with Demand Gen’s unique AI-powered
solutions — including Lookalike segments to engage with
people who are more likely to convert.
Chiang Mai Tours
example-business.com
Lookalike Segments
Clicks
Partner with a Google Ads expert to set up your first campaign
- We’ll get you up to speed on the latest platform updates
- We’ll design a media plan that makes the most of your budget
- We’ll help you launch your first campaign with hands-on guidance
Reach new audiences across YouTube and Google
YouTube
Reach audiences across YouTube
Shorts,
In-Stream,
Home
and
Watch Next
feeds as they catch up with their favorite creators and watch product
reviews.
Discover
Gmail
Learn more about Demand Gen campaigns
Check out this collection of resources to find insights, tips, and best
practices to help you drive results with Google Ads.
Tools and campaigns that can help you meet your goals
Interested in learning more about what Google Ads has to offer? Click on the
cards below to explore more related campaigns and helpful tools.
-
Learn moreSearch ads
Show up when people search for businesses like yours on Google and only pay when they click. -
Learn morePerformance Max
Achieve your goals across all of Google’s ad channels and inventory with a single campaign. -
Learn moreYouTube ads
Reach potential customers where they’re watching and grow your business. Get started now – and start getting results.