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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account

Test with ease and confidence

The Experiments tool can help you create, manage and optimise your experiments in one place.
Go to Experiments
UI shows experiment summary results.
Improve
Analyse
Optimise

Improve

Maximise performance for your campaigns

Test different ad campaign settings and new features in a safe environment, helping you drive better results for your business.
UI shows experiment customization options.

Analyse

Monitor your experiments

Understand how your experiment is performing in comparison to the original campaign, so you can make more informed decisions.
Campaign
2,223
$4,536
5
Experiment
+377
+$45
+3

Optimise

Sync changes to your original campaign

To ensure your experiment stays valid, we’ll automatically update your experiment with any changes you make in your original campaigns.
UI shows an experiment sync option turned on.

Grow your business with Google Ads

  • Freelancer working on a project

    Fiverr uses experiments to save time

    Three hours saved a week per marketer
  • Employees in an office

    UnionBank uses experiments to gains incremental traffic

    +266% click-through rate
  • Person working on a website

    Canva increases conversions with experiments

    +60% in conversions

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
Start now
A Google Ads customer chats with a helpful Google Ads Expert

Get started with Experiments

We know that using a new tool can be complicated. Click on the text below to learn how to get started.
Get started
Set up your experiment
Choose the original ad campaign that you want to test in your experiment. We’ll display the campaigns you selected and create the experiment.

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Learn more about Experiments

Have a look at this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.

Learn more about the ‘Experiments’ page

Help Centre

Get the most out of your experiments

Best practices guide

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Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
  • A trends graph comparing your clicks to search interest.

    Insights Page

    Grow your business with insights and trends that are tailored to your business.
    Learn More
  • Google Ads dashboard UI showing recommendations and optimisation score increase.

    Recommendations Page

    Improve your campaign performance and efficiency with suggestions that are tailored to your needs.
    Learn more
  • A graph from the Google Ads mobile app dashboard showing ad performance over time.

    Google Ads Mobile App

    Stay connected to your campaigns on the go, monitor your campaigns in real time and take quick action to improve performance.
    Learn more