Zedd, Maren Morris x BEAUZ - Make You Say

Made on iPad for Apple

Studio: Scholar

Role: Art Director, Animator, Designer

Having been deep in “Made On iPad” territory art directing on Olivia Rodrigo’s Brutal, I was raring to go as soon as Apple reached out to Scholar and I for a brand-new music video - this time for the dynamic duo of Zedd and Maren Morris. Our lovely collaborators at Apple had a new assignment this time, using the FlipAClip app to create dynamic, surrealist, emotive animations on top of a live-action video directed by Colin Read. From collaborating on-set to creating inventive concepts, styleframes, and full-sequence animation, I was delighted every step of the way to bring this wild thing to life. Our team of talented cel animators drew frame-by-frame over three and a half minutes of footage to capture Maren’s emotional journey throughout the piece, building the energy and emotion to a crescendo in the third act of fully-cel-animated, explosively fantastical motion.

styleframes

Thanks for checkin it out! See the full credits on the Scholar site.