Allstate - “Kinetic”

Studio: Scholar

Role: Designer, Animator

I was pleasantly surprised when Allstate expressed their interest in branching out from their usual design direction for this spot. I had a ton of fun playing with different aesthetics and ways to use their staple Allstate Blue palette, with some fun accents, throughout the directions. After choosing one of my favorite sets of frames for the overall direction, we got deep into a dynamic mix of cel, AE and 3D animation to create a beautifully fleshed-out world for Allstate to live in. I was so happy to see this project all the way through from pitch to delivery. It was a great challenge and turned out beautifully thanks to the lovely team we assembled!

See the full spots below, and keep scrolling for process and initial development!

Select Animations

Animated all of the below aside from the background in the right hand frame.

My favorite character to animate. Created in Photoshop, supplemented and comped in AE.

Styleframe Gallery

Below: select styleframes I created for each of the spots. After client choice of one of my initial directions, I helped advise and create the look of the rest of the spots to keep everything in the same family, with variations as needed.

Early Explorations

Below: Early style explorations. Client went with style 02 with some color adjustments as the base style.

Thanks for lookin! See the full credits on the Scholar site here.